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Bradfords Sales Negotiation
Sales Negotiation

BRADFORDS INVESTS IN FUTURE SALES TALENT WITH BESPOKE BMF SALES NEGOTIATION PROGRAMME

Bradfords Building Supplies is committed to developing the next generation of sales professionals, equipping them with the skills, confidence, and expertise needed to drive growth and enhance customer relationships. As part of this commitment, Bradfords has partnered with the Builders Merchants Federation (BMF) to deliver a tailor-made Sales Negotiation Programme, designed to empower sales teams with the tools to secure better deals, improve customer satisfaction, and increase profitability.

 

A Bespoke Programme for Future Sales Leaders

 

Designed by Lynda Moore, Bradfords Head of Talent and Development, in collaboration with BMF Training Consultant Sue Reed, this bespoke programme has been crafted specifically to address the unique challenges and opportunities within the builders’ merchant sector.

 

The training is not just about negotiation tactics—it’s about developing strategic thinking, enhancing commercial awareness, and strengthening key sales competencies. Participants will learn how to handle objections, manage price negotiations, and build long-term customer relationships that drive sustainable business growth.

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A Fully Integrated Learning Experience

 

Delivered via GiraffePad, a cutting-edge learning management system, the programme provides a fully interactive and engaging learning journey, including:

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  • Pre- and post-training activities to ensure continuous learning and application of skills.

  • A dedicated group chat to encourage collaboration and shared experiences among participants.

  • A resource library packed with videos, sales factsheets, and expert insights.

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Each participant will also receive a Clarity4D Sales Profile offering a deeper understanding of their communication and negotiation style within six steps of the sales cycle.

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In addition, a set of Pocket Prompts for Business Tools and Sales Tactics & Behaviours is provided, a practical, on-the-go reference for key sales strategies.

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Driving Sales Performance with Real Results

 

The programme isn’t just about theory—it’s about delivering measurable return on investment. Each participant will select five key customers, creating a dedicated Sales Dashboard to track their negotiation success. This dashboard will:

 

  •  Grow sales and customer spend through improved negotiation skills.

  •  Promote the Bradfords product range and services with confidence.

  •  Demonstrate sales negotiation behaviours that align with Bradfords' strategic goals.

 

Backed by Leadership and Accountability

 

The programme is proudly sponsored by Bradfords’ Regional and Area Directors, who are committed to supporting and validating the results of each participant’s 30-Day Sales Negotiation Action Plan. Their backing ensures that the skills developed in the programme translate directly into business impact, reinforcing Bradfords’ commitment to continuous professional development.

 

A Game-Changer for Sales Teams at Bradfords

 

This Next Generation talent development initiative is a game-changer for Bradfords’ sales teams. By combining expert-led training, interactive learning, and real-world application, the BMF Sales Negotiation Programme is set to shape the future of sales at Bradfords—delivering stronger negotiations, higher-value deals, and deeper customer relationships.

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