26th May 2026

Unleash Your Business Potential (UYBP), the sales, leadership and management training consultancy founded by Sue Reed, has been named Sales Consultancy Firm of the Year at the Central England Prestige Awards 2025/26.

The Prestige Awards recognise small and medium-sized businesses that have demonstrated outstanding performance over the past 12 months, with winners selected by an independent judging panel on the basis of service excellence, quality, innovation, and consistency of delivery.

UYBP delivers accredited sales, leadership and management training programmes designed to improve sales performance, strengthen leadership capability, and deliver measurable return on investment for businesses across Central England. Recent client results from a Commercial Fast Track programme included a £362K sales target achievement, 45% growth with an overall £228K increase, and a 559% increase in sales with one customer account. The consultancy is endorsed by the Institute of Sales Management Education (ISME) and underpinned by Clarity4D accreditation.

Sue Reed, founder of Unleash Your Business Potential, said:

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“I’m delighted that Unleash Your Business Potential has been recognised at the Central England Prestige Awards. Effective sales training should be engaging, memorable and deliver real results — and that’s exactly what we strive to achieve.

This award is a fantastic endorsement of our approach, and I look forward to helping even more businesses unlock their potential. Seeing clients achieve results such as significant sales growth, stronger customer relationships and improved team confidence is exactly why I do what I do.””

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Sue’s distinctive and unorthodox approach to training — described by clients as fun, lively, engaging and memorable — has established her as a trusted training partner for businesses across the region seeking to improve performance, develop stronger leaders, and unlock the full potential of their teams.

Feedback from delegates and programme sponsors highlights the impact of UYBP’s approach. One senior sales leader said the programme had helped the team become “more aligned” and gain “confidence in performing their roles to a higher standard”, while another programme sponsor described participants as “more driven than ever to achieve” following the training.